My Story
Founder, JuvoHR — Senior HR & Fractional CPO
I've spent 20 years inside fast scaling international tech companies, with one thing running through everything: building the HR function the business actually needs to grow.
Most recently I was Chief People Officer at Camunda, scaling the company through a critical growth & efficiency phase across EMEA, APAC, and North America. Before that, I held senior people leadership roles at GitLab, MongoDB, Ancestry, and eBay: companies in different industry sectors and at very different stages, all wrestling with the same underlying question: how do you build the people foundations growth demands, without slowing the business down?
The pattern is consistent: I arrive when a business has outgrown its current HR setup. I build the strategy, the structure, and the capability to match where the business is going.
I've also been the person in the room for the harder work. Large-scale organisational restructures. Complex redundancy programmes spanning multiple countries and employment regimes. The kind of people situations that demand both legal rigour and genuine human judgment — and where getting it wrong has serious consequences. That experience, across EMEA, APAC, and North America, is not something you pick up from a framework.
My view hasn't really changed across two decades of this work: businesses thrive when the people, their values and skills, the role, and the timing all line up. Everything else (policy, process, structure) supports that one alignment. When I'm at my best, I'm helping leaders make those matches deliberately, rather than by accident.
That experience now shapes the two kinds of work I do at JuvoHR.
With businesses and the leaders, I partner on the people decisions that move the company forward - the structures, the senior calls, the moments that need experienced judgement.
With HR professionals, I work as a peer who's been the most senior HR person in the room - a sounding board for complex cases, a backup on the harder calls, and a thinking partner during senior transitions.
Different experiences, recognisably the same underlying work: bringing clarity to situations that are often avoided or left too late.
Remote, by experience
Along the way, I picked up something less common, a deep operating experience in remote and distributed companies. GitLab was all remote from day one, one of the first companies in the world to build that way at scale. Camunda transitioned to fully remote during my tenure.
That experience has given me a working understanding of what actually makes remote organisations function. The operational, cultural, and leadership decisions that determine whether distributed teams thrive or just survive.
It's a perspective most HR leaders are still building; I’ve been lucky enough to live it.
Why I built JuvoHR
After more than a decade in senior people leadership, I founded JuvoHR to bring that experience to a small number of clients each year. Without the constraints of being inside one organisation.
For businesses and senior leaders: senior, commercial HR support without the overhead of a full-time CPO.
For HR professionals: a peer level thinking partner who's done the work, knows what you're navigating, and can help you land where it matters.
Same experience, two audiences.
How I work
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Senior by default — every engagement is led by me personally.
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Outcomes over process — I work on what moves the business, not what the playbook recommends.
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A small number of clients at a time — so you get focused attention and pace.
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Integrity led — transparency, candour, and learning from mistakes rather than apportioning blame
Based in Ireland. Available internationally
How JuvoHR Got Its Name
JuvoHR didn’t come from a branding agency, it started at the kitchen table with my sister and niece.
We sat down together to get clear on what I wanted the business to stand for — growth, clarity, momentum, and doing things properly. We worked through the names, debating what worked, what didn’t, and what actually felt like me.
JuvoHR was the name we kept coming back to. It felt distinctive, but more importantly, it captured what I wanted the business to do i.e. help people and organisations move forward with purpose and direction.
Fittingly, the name has roots in Latin: juvo is a verb meaning "to help, assist, or aid".
It’s a small story, but an important one. Because from the outset, this business has been shaped not just by experience, but by intention, and by the people closest to me.